Question 1

What’s the difference between you and a marketing consultant?

Accepted Answer

A marketing consultant typically provides high-level strategic advice, but doesn’t typically execute their plan. I include consulting elements in my services by helping you develop a marketing plan, but I don’t stop at just giving you advice. I also help execute your plans to help you actually reach your goals.

Question 2

Are you a magician who can personally meet all of my marketing needs?

Accepted Answer

Great question! “Marketing” is an umbrella term that covers an extremely wide range of skills. Some of these I handle myself; others are quite technical and specialized. For the latter types of skills, I can provide referrals upon request and assist you in finding and managing excellent vendors.

A few examples include advanced graphic design, website design and technical SEO, photography/videography, and video editing.

Question 3

Will you work exclusively with my firm, or do you work with multiple clients in my practice area?

Accepted Answer

I intentionally keep my client list small to offer my clients an intimate, customized level of service. Exclusive access to my services for your practice area is available by request in my Dominate Package. Check the Services page to view currently available practice areas.

Question 4

Is there an annual contract for your services?

Accepted Answer

No. My services are offered on a month-to-month basis. I understand that your needs may increase or decrease over time due to a variety of circumstances. Therefore, I do not require an annual contract.

Question 5

If my needs change, can I move from one service level to a different one?

Accepted Answer

Yes, I offer flexible month-to-month packages that can be adjusted to meet your needs.

Question 6

How much should my law firm budget annually for marketing?

Accepted Answer

As a general rule of thumb, I recommend budgeting 8-10% of your firm’s total revenue from the prior year for your annual marketing budget. This may vary, depending on your practice area and how aggressive you wish to be with your growth goals.

Frequent Asked Questions